Continental Tire will be the title sponsor at the “Continental Tire Challenge” – a highly anticipated basketball game between Duke and Gonzaga. The men’s game will be held at T-Mobile Arena in Las Vegas. It is the first college basketball event to be sold out for the 2021-2022 season.
The event will have the Blue Devils facing the Zags on Friday, November 26, 2021. Tickets allocated to Duke are expected to go on sale first to Iron Dukes members starting August 1. Continental is an appropriate sponsor for the event in that it’s a corporate supporter of college basketball athletics across the United States.
The tire manufacturer has a partnership with Duke Athletics and it’s only natural for it to sponsor the title of one of the biggest games in college basketball this coming season.
“There is an incredible amount of excitement surrounding this matchup as we have seen already, with the event selling out months in advance,” said Travis Roffler, Director of Marketing at Continental Tire. “We are thrilled to expand Continental Tire’s support of college basketball even further with this highly anticipated event.”
Duke is making a comeback to Las Vegas since the last time it was seen in 2016. This was when the Blue Devils faced UNLV in front of a record crowd of 19,107 in the first college basketball game at T-Mobile Arena. The crowd this coming season may be even bigger. The public tickets started to sell this week, about six months before the showdown.
According to Brooks Downing, President of bdG Sports, the event’s promoter; the tire manufacturer is proud to offer ultra-high-performance Continental tires which now correlates to the sponsorships with the two best teams in college basketball.