BFGoodrich Tires launched the new BFGoodrich® Trail-Terrain T/A® tire on Sept 1, a product designed for adventure lovers and explorers. It is available in 46 sizes and has 80% of its portfolio already available.
According to Stephen Peters, the brand director at BFGoodrich, the last decade has seen growth in the demand for outdoor recreation. This has created a huge need for AWD-equipped SUVs, CUVs, and trucks.
Consumers and car manufacturers now want vehicles that give them light off-pavement capability while still upholding fuel economy. The new BFGoodrich Trail-Terrain T/A tire helps them to achieve just that. It is purposely made for consumers that want great on-road performance with light off-pavement adventure capability.
As a daily driver, the Trail Terrain T/A is built to resist tearing and chipping during occasional gravel road use. The optimized serrated shoulder design can handle soft-soil traction in light off-pavement situations while still reducing road noise.
Even after the mercury drops, the tire still continues to provide traction. The full-depth 3D sipes are designed to provide plenty of grip and power over the tire’s lifetime. This has earned it the three-peak mountain snowflake rating for heavy snow performance.
The Trail-Terrain T/A tire is ready to take on any ski run or mountain bike trail without disappointment. It’s available with a 60,000-mile warranty and a 60-day satisfaction guarantee. Like many other BFGoodrich tires, it’s ready to give you a full range of driving experiences and extreme performance.