Hankook Celebrates Growth At Annual Partner’s Day

Hankook Tire celebrated its 2019 successes in Riviera Maya, Mexico where the company gathered its best customers and partners. In addition to the celebrations, Hankook shared its plans and strategic vision for continued collaboration and growth in 2020.

In 2019, the tire manufacturer strengthened its premium and domestic OE sponsorships with key suppliers such as Toyota, Porsche, Ford, and Audi. It also won the Honda Double Award for Excellence in Quality & Delivery and Value. To reaffirm its dedication to product development and innovation, Hankook revealed a new compound development method that uses artificial intelligence. The company also received another accolade for its concept tires, winning the iF Design and 2019 IDEA awards.

Two new products were also added to Hankook’s portfolio last year. These included the Dynapro MT2 and the Dynapro AT2 tires. The former is a mud-terrain tire that comes with next-generation M/T tread design built for the harshest terrains while the latter is a next-generation all-terrain tire that balances on- and off-road performance. The two tires will see new sizes being released throughout the year.

Hankook announced at the 2019 Mid-America Trucking Show earlier in the year that it would be releasing three new tires: the e3 WiDE TL21, e3 MAX DL21, and the Smart Flex DL15. Through the leadership of Rob Williams, who was picked as the lead for TBR, Hankook has made serious strides. This includes the development of its most sort-after TBR tires: the e3 MAX TL21, the e3 MAX DL21, and the e3 MAX AL21. These are all available at the 350 Speedco and Love’s Travel locations across the U.S. These stops offer complete fleet services and help sustain the growth of TBR.

Speaking at the event, vice president of TBR sales, Rob Williams, said that 2019 had been a remarkable year for Hankook. This is because the company’s TBR business had experienced growth in its products and technologies. This was thanks to dealers who are always at the forefront and in contact with the customers’ daily needs when it comes to buying Hankook tires. The company was also able to adapt quickly and provide new products and sizes to meet the growing market needs. Hankook is confident in the direction it’s taking and it looks forward to maintaining the same momentum in 2020 and beyond.

Plans for this year include increasing capacity to 4.8 million tires and introduce more OE fitments as well as a steady supply of new TBR products. Hankook will release additional announcements across all industry segments throughout the year.

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