Pirelli Celebrates 5 Million Radial Motorcycle Tire Sales Since 2008

The DIABLO™ brand by Pirelli dates to as far back as 2002. It is a representation of the tire manufacturer’s excellence when it comes to producing high-performance tires built for two-wheel vehicles. The product family has quickly evolved to include a broad portfolio of Pirelli tires dedicated to different market segments. This includes both professional racing and supersports road arena.  With the DIABLO™  brand comes with 18 years of experience, victories, and technology in the most highly-regarded international and national two-wheeled competitions.

Within the DIABLO™ range, Pirelli also markets another brand – DIABLO ROSSO™. This is a brand that dates as far back as 1922. It was introduced with the aim of honoring the unique racing red color of the Italian motorsport team. Products here are dedicated to road machines that lean more towards sports.

The DIABLO ROSSO™ Brand has been using the FIM Superbike World Championship technology by Pirelli to provide uncompromising riding performance in all two-wheeled vehicles. As of January 7, 2021, the brand had sold 5,000,000 radial tires since its introduction into the market in 2008.

This is thanks to the many global prestigious motorcycle manufacturers that continuously choose DIABLO ROSSO™ as their go-to brand when it comes to picking original equipment for their top-of-the-range models. Many respected international websites and magazines also consider the brand as a benchmark in the tire sector. Among the leading marques under the DIABLO ROSSO™  lineup include DIABLO ROSSO™ Corsa II, DIABLO ROSSO™ III, and DIABLO ROSSO™ Scooter.

Pirelli engineers have always been able to anticipate the demands of a constantly evolving customer base. They use top-notch materials and technologies to make sure these tires perform exceptionally well. This has been a huge contributor to the brand achieving 5,000,000 radial tire sales worldwide.

Pirelli has also announced with confidence the arrival of a fourth generation of the tire family – the DIABLO ROSSO™ IV. This is a new product in the supersports segment that will carry on the successful history of the brand. It is the direct successor of the DIABLO ROSSO™ III. It raises the quality of grip and handling to a higher level, both in wet and dry conditions.

The new generation is designed and built for owners of supersports, crossover, or hypernaked bikes who want more grip from their tires on all types of weather conditions and riding surfaces. It is also dedicated to riders that want a dynamic riding style. The DIABLO ROSSO™ IV also provides great handling and precise feedback to help motorcyclists achieve the best with their high performance bikes.