Category Archives: Pirelli Resources

Pirelli Earns Customer Satisfaction Award from J.D. Power

Pirelli scored the highest in J.D. Power’s 2022 Original Equipment Tire Customer Satisfaction Study. This was the second time in a span of three years. The tire manufacturer scored 813 in a study that takes a look at consumer satisfaction with original equipment tires. The Passenger Car Segment usually averages 793. It analyzes four areas: […]

Pirelli Launches Campaign to Celebrate 150 Years of Excellence

Pirelli was founded by Giovanni Battista Pirelli in 1872 in Milan. Until 1901, the company produced scuba diving gear and rubber products before specializing in tires. The last 100 years have seen the manufacturer push the performance and innovation boundaries for both motorcycles and racecars. Pirelli is now the sole supplier of the Superbike World […]

Pirelli P Zero Named UHP Tire of the Year by evo Magazine

evo magazine has named the Pirelli P Zero tire the ultra high performance tire of the year. This is the second time this is happening. The tire was competing against eight well-known brands in a series of challenges. evo was looking for the best performance tire. At the end of it, the magazine described the […]

Pirelli Releases Remodeled Cinturato for Classic Mini

Pirelli just released a new Cinturato CN54 tire designed to fit the classic Mini. The tire is part of the company’s Collezione lineup that comprises specially designed tires for classic cars made between 1950 and 1980. The classic cars combine vintage looks with modern technology. The first Cinturato CN54 debuted in 1972. It has been […]

Top Tire Manufacturers Release Sustainability Roadmap

Top Tire Manufacturers Release Sustainability Roadmap

The World Business Council for Sustainable Development (WBCSD) recently released a roadmap that caters to the members of the Tire Industry Project. The initiative is aimed at accelerating the value-chain impact the industry has on the Sustainable Development Goals (SDGs). These were adopted in 2015 by all the United Nations Member States to address the […]