Category Archives: Pirelli Resources

Porsche 911 Dakar to Sport Pirelli Off-Road Tires

The new Porsche 911 Dakar is a limited edition off-road vehicle that will ride on the Pirelli Scorpion All Terrain Plus tires as original equipment. The tires are designed to counter more challenging road conditions. They will come as standard equipment as Porsche reincarnates its all-wheel drive model that won in the 1984 Paris-Dakar Rally. […]

Pirelli to Use Lignin Reinforcing Filler in Car Tires

Later this year, Pirelli is set to launch car tires that include wood-derived fillers. According to Luciano Tadielli, an innovative materials researcher, the innovative industrial process is optimized for scale-up and utilization in passenger car tires. Pirelli’s technology follows the company’s years of research and development to solve challenges surrounding the mixing of lignin into […]

Pirelli Earns Customer Satisfaction Award from J.D. Power

Pirelli scored the highest in J.D. Power’s 2022 Original Equipment Tire Customer Satisfaction Study. This was the second time in a span of three years. The tire manufacturer scored 813 in a study that takes a look at consumer satisfaction with original equipment tires. The Passenger Car Segment usually averages 793. It analyzes four areas: […]

Pirelli Launches Campaign to Celebrate 150 Years of Excellence

Pirelli was founded by Giovanni Battista Pirelli in 1872 in Milan. Until 1901, the company produced scuba diving gear and rubber products before specializing in tires. The last 100 years have seen the manufacturer push the performance and innovation boundaries for both motorcycles and racecars. Pirelli is now the sole supplier of the Superbike World […]