General Tire Canada recently renewed its broadcast partnership with The Raceline Radio Network, Canada’s National Radio Motorsport Authority, and the nation’s only syndicated motorsport radio program.
The renewal marks the fifth racing season the two are working together in a focused national radio marketing campaign.
General Tire will continue to depict Raceline’s NASCAR Pinty’s Series and NASCAR ARCA Series Report as an in-show feature and promote itself as The Official Racing Tire of both sanctions.
“General Tire, the official racing tire of the NASCAR Pinty’s Series, is excited to renew their partnership with Erik Tomas and The Raceline Radio Network across Canada in its 30th year,” stated Continental Tire Canada Inc.’s National Marketing Manager, Okan Sen. “The Raceline Radio Network, with its long-established and extremely loyal listener base over their 30 years on the air will continue to help promote General Tire brand awareness, adding even greater racing exposure and value across Canada,” Sen continued.
“Our 30 years on the air includes five prosperous seasons with General Tire Canada, the renowned tire brand, as they’re back on board with us as broadcast partners for a very important 2022 season,” commented Raceline Radio Network anchor, producer, and Canadian Motorsport Hall of Famer Erik Tomas. “General Tire has always understood the value of the sport as a test and research platform to build better, safer, stronger, and longer-last tires for consumers. We will continue extensive coverage of the NASCAR Pinty’s and ARCA Series in our 30th season on the air across Canada with race results, stories, and feature interviews to sustain and spotlight General Tire’s involvement in our sport, ensuring their message is heard loud and clear across Canada,” Tomas continued.