Category Archives: General Resources

General Tire Launches World’s First AT Tire with C-Identification for Campers

More and more people are embracing caravanning. The Caravanning Industry Association (CIVD) recorded almost 235,000 recreational vehicles registered across Europe last year. This was the second-highest registration since 1980. The rising demand for campers also saw more than 160,000 new vehicles hit the road in 2020. This was 20 percent more than what was recorded […]

New Partnership Between General Tire and Ducks Unlimited

General Tire is the new Proud Partner to Ducks Unlimited (DU). The latter’s Corporate Partner Program comprises a list of elite companies that do so much to achieve DU’s call to action on conservation. The partnership includes sponsorship from General Tires that will go for years. It will offer comprehensive support across different fundraising platforms […]

Continental Relaunches Brands for Tires Made for Industrial Vehicles

Continental Commercial Specialty Tires is set to launch a three-brand strategy for the industrial tire market. The strategy will see the Continental, General Tire, and Barum Industry brands repositioned. Continental will offer premium tires, General Tire will offer tires used in medium intensity applications, while Barum tires will cater for low-intensity use. The Continental tires […]

Continental Rolls Out New General All-Weather Tires

Continental Tire recently entered the all-weather tire market segment with its brand new General AltiMAX365 AW tire. It will be available in 52 sizes that range from 15 to 20 inches in rim diameter. All options will come with the 3-Peak Mountain Snowflake certification to affirm that the tires are well built for harsh winter […]

Ford Ranger Raptor to Have the Grabber AT3 from General Tire as Original Equipment

The Ford Ranger Raptor will from now on be fitted with the General Grabber AT3 tire as standard equipment. The tire represents another original equipment success from General Tire. It’s an award-winning all-terrain product that provides high-performance off-road features for the Raptor. The truck itself comes with a motorsport-ready chassis that is specially developed for […]

General Tire Announces New Tech for the Grabber AT³ Off-Road Tires

General Tire is the sub-brand of Continental Tire, a leading German manufacturer in the tire business. The former recently introduced its latest tread technology on one of its off-road options – the Grabber AT3 tire. General Tire was launched in 2011 in the Middle East to provide high-performance 4×4 and off-road tires. The company has […]

General Tire to Add New Tires for the 2020 NWES Season

General Tire has been the Official Tyre Partner for NASCAR Whelen Euro Series for the last six years. The first season of this partnership saw races being done door-to-door across Europe in an impressive Pure Racing style. For 2020, General Tire plans to enhance the driving experience for participants by introducing new NWES General Tire […]

General Tire Becomes Official Partner of Jeep Jamboree USA

Earlier this year, General Tire became the official tire partner to Jeep Jamboree USA. The agreement kicked off with the Snowbird event held in Bartow, Florida on 2 January. According to General Tire, Jeep Jamboree is a special program developed for Jeep enthusiasts and owners. The program comprises off-road adventure weekends done across the country. […]

General Tire Celebrates the Success of the 2019 TransAnatolia Rally Sponsorship

The TransAnatolia Rally Raid is an international sporting occasion that was recently held for the very first time in Turkey. The rally was split into 4×4 off-road, ATVs, truck and motorcycle categories. With over 1,200 miles (2,000 km) of challenging terrain to cover, the event attracted more than 100 racers from all over the world. […]