In an effort to achieve a cleaner and more sustainable future, Continental has partnered with Tree Canada. The tire maker plans to invest in and support a tree planting initiative through the Tree Canada’s Partners in Planting program.
Continental has been one of the most aggressive companies when it comes to developing pioneering technologies and services that promote environmental and social responsibility. This is while developing other technologies that facilitate sustainable and connected mobility of people and goods.
Tree Canada is currently the only non-profit that promotes the planting and nurturing of trees in rural and urban areas in Canada.
The organization has planted more than 84 million trees together with its partners and sponsors. The partnerships plant trees in all the right places and ensure that they have everything they need to thrive.
“It is an honor and privilege to partner with Tree Canada,” said Okan Sen, Continental Tire Canada’s National Marketing Manager. “Through this initiative, we will be investing with Tree Canada in the future of our green spaces in our communities. Sustainability within the manufacturing plants, R&D studies such as ContiRe.Tex technology using polyester yarn obtained from used PET bottles, logistics, and extending tire life cycles to reduce waste are among our many global initiatives supporting the environment at Continental. Still, this one will be our local contribution to support the fight against climate change and our local way of giving back to nature, wildlife, and our communities”. Explained Sen.
“Tree Canada’s mission is to inspire, educate and enable Canadians to plant and nurture trees to improve lives and address climate change,” says Nicole Hurtubise, CEO, Tree Canada. “We are thrilled that Continental Tire Canada shares the same goals, and we are grateful for their support to help us grow better places to live.”
The tree planting exercise is scheduled for the Fall of 2022 and will involve Continental Tire Canada employees.
Since 1871, Continental Tire has worked to offer safe, intelligent, efficient, and affordable solutions for vehicles, machines, traffic, and transportation. It generated sales of up to $34 billion in 2021 and employees over 190,000 people spread across 58 countries and markets. The company celebrated its 150th anniversary on October 8, 2021.