In an effort to achieve a cleaner and more sustainable future, Continental has partnered with Tree Canada. The tire maker plans to invest in and support a tree planting initiative through the Tree Canada’s Partners in Planting program.
Continental Tire has been one of the most aggressive companies when it comes to developing pioneering technologies and services that promote environmental and social responsibility. This is while developing other technologies that facilitate sustainable and connected mobility of people and goods.
Tree Canada is currently the only non-profit that promotes the planting and nurturing of trees in rural and urban areas in Canada.
The organization has planted more than 84 million trees together with its partners and sponsors. The partnerships plant trees in all the right places and ensure that they have everything they need to thrive.
According to Nicole Hurtubise, CEO of Tree Canada, the program’s mission is to inspire, educate and enable Canadians to plant and nurture trees to improve lives and address climate change. The tree planting exercise with Continental is scheduled for the Fall of 2022 and will involve Continental Tire Canada employees.