Tire Group International (TGI) has been officially designated as an authorized distributor for Falken Tire within the state of Florida, in a strategic expansion to increase its lineup of premium tires.
The new partnership not only broadens TGI’s portfolio but also paves the way for the introduction of the Falken Fanatic Program — a retailer-focused initiative designed to reward loyalty and support growth. The program will provide participating Falken retailers with exclusive incentives, promotional deals, and personalized assistance to enhance their sales and customer engagement.
TGI President Joaquin Gonzalez noted that Falken aligns well with the company’s current lineup of proprietary and partner brands. He explained that the addition reinforces TGI’s mission to supply its retail partners with top-tier products, stating that the company consistently evaluates its offerings to meet evolving market needs.
TGI hopes to create a large network of Falken tire dealers and grow the image of the brand in the aggressive Florida market with this association.