Tread Wisely Program by Cooper Tires Promotes Safe Winter Driving Among Young Drivers

Tread WiselyTM is a program developed by the Cooper Tires & Rubber Foundation, an altruistic arm of Cooper Tire that aims to promote vehicle and tire safety among young adults and teens. The idea is to equip those aged between 15 and 25 with the necessary knowledge and understanding about tire pressure, tread depth, and general tire condition.

According to Cooper’s Consumer Relations Manager, Bill Geaman, the winter season brings forth adverse temperature changes that can alter tire pressure. This requires teen and young adult drivers to pay extra attention and respond quickly when driving.  For every ten-degree drop in temperature, the tire pressure changes by one pound per square inch (psi). The slightest drop in temperature can greatly affect a vehicle’s safety.

Tire Pressure

Having the correct tire pressure promotes better control, helps prevent uneven tire wear, and improves fuel consumption. Drivers are able to save on fuel costs and drive their cars safely. For instance, an underinflated tire, even by eight pounds per square inch (psi), can raise fuel consumption by up to 4% and reduce the overall tire life by 9,000 miles.

To check your tire pressure, find a sticker with your car’s air pressure details in your glove box, car door, vehicle manual, or fuel door. Get a tire gauge and press it firmly on your tire’s valve cap. The pressure gauge display will show the tire’s psi reading. If the number recommended in your manual or sticker matches that shown, you’re good to go. If the tire has a higher pressure, you’ll need to let some air out. If the reading shows a lower number, you’ll need to add some air.

Tire Thread

The proper tread depth reduces hydroplaning, helps to maintain traction, and improves the car’s overall reaction to acceleration, braking, and steering. Drivers are able to stop and cut corners better thanks to improved traction. This makes the trip much safer.

General Tire Condition

Damaged tires normally have a shorter life and are prone to air loss and performance failure. Drivers are advised to check the condition of their tires at least once a month to ensure that they are in great condition. Look for cracks, bulges, cuts, splits, and punctures. If you spot any of these or doubt the condition of your tires whatsoever, consult a qualified dealer and have them carry out a professional inspection.