Category Archives: Cooper Resources

Goodyear To Integrate With Cooper In Its Product Portfolio by 2023

Earlier this month, Goodyear released a letter to the public indicating that dealers should expect “access to a single operating system, combined sales force, and an integrated brand and product portfolio” with Cooper Tire. Goodyear’s chief operating and integration office Ryan Patterson acknowledged achieving a one-year milestone in the Goodyear-Cooper integration. He added that the […]

The New Cooper Discoverer HTP II Tire by Discount Tire

The Cooper Discoverer HTP II tire is a product developed in partnership with Discount Tire. The latter has now added the product to its extensive lineup of leading brands. It’s an all-season performance tire available in more than 1,100 retail stores and online through Discount Tire Direct. It delivers revolutionary highway performance and is designed […]

Cooper Tire Releases New Roadmaster® Steer Tire for Long-Haul Fleets

Cooper Tire

The Roadmaster RM832+ EM™ steer tire is the latest product from Cooper Tire to be included in its commercial long-haul lineup. It is SmartWay Verified and comes with a wide footprint and 18/32nds of tread depth to help distribute the weight more efficiently, hence, improving treadwear. The new tire also features a decoupling rib that […]

Cooper Tire Releases New Endeavor, Endeavor Plus Tires

Cooper Tire announced earlier that its Endeavor and Endeavor Plus tires are now available at local dealerships. They are designed for cars and SUVs and come with a long-lasting 65,000-mile warranty. They are the perfect option for those looking for Cooper tires that can offer consistent performance in different weather conditions. The two tires owe […]

Discount Tire Adds Cooper® Discoverer® ATP II™ All-Terrain Tire

Cooper Tire

The Cooper® Discoverer® ATP II tire has been introduced to Discount Tire’s comprehensive array of premier tire brands. The all-terrain (AT) performance tire was developed in collaboration with Cooper Tires and will be sold exclusively at more than 1,090 Discount Tire retail stores and online through Discount Tire Direct. Discount Tire is holding a special […]

Top Tire Manufacturers Release Sustainability Roadmap

Top Tire Manufacturers Release Sustainability Roadmap

The World Business Council for Sustainable Development (WBCSD) recently released a roadmap that caters to the members of the Tire Industry Project. The initiative is aimed at accelerating the value-chain impact the industry has on the Sustainable Development Goals (SDGs). These were adopted in 2015 by all the United Nations Member States to address the […]

Cooper Tire Releases New Discoverer® Rugged Trek™ All-Terrain Tire

In response to the fast-approaching summer season, Cooper Tire & Rubber Company has announced the launch of its new Discoverer® Rugged Trek™ tire. This is an all-season SUV and pickup truck tire that is available for all consumers throughout the US. It offers on-road performance, flexibility in driving, and a rugged and powerful design for […]