Category Archives: Cooper Resources

Discount Tire Adds Cooper® Discoverer® ATP II™ All-Terrain Tire

Tire Safety Tips from Cooper Tires

The Cooper® Discoverer® ATP II tire has been introduced to Discount Tire’s comprehensive array of premier tire brands. The all-terrain (AT) performance tire was developed in collaboration with Cooper Tires and will be sold exclusively at more than 1,090 Discount Tire retail stores and online through Discount Tire Direct. Discount Tire is holding a special […]

Top Tire Manufacturers Release Sustainability Roadmap

Top Tire Manufacturers Release Sustainability Roadmap

The World Business Council for Sustainable Development (WBCSD) recently released a roadmap that caters to the members of the Tire Industry Project. The initiative is aimed at accelerating the value-chain impact the industry has on the Sustainable Development Goals (SDGs). These were adopted in 2015 by all the United Nations Member States to address the […]

Cooper Tire Releases New Discoverer® Rugged Trek™ All-Terrain Tire

In response to the fast-approaching summer season, Cooper Tire & Rubber Company has announced the launch of its new Discoverer® Rugged Trek™ tire. This is an all-season SUV and pickup truck tire that is available for all consumers throughout the US. It offers on-road performance, flexibility in driving, and a rugged and powerful design for […]

Cooper Tire Releases New All-Terrain Tire: Discoverer Rugged Trek

Cooper Tire’s new all-terrain Discoverer Rugged Trek tire is now available by order for all dealers. It’s an all-season tire designed and built to serve the SUV and truck tire markets. It boasts remarkable on-road performance and can be used for some off-road adventure every once in a while. Cooper Tire included a long-lasting warranty […]

Goodyear Buys Cooper Tire in a Transformational $2.8 Billion Transaction

In a transaction estimated at $2.8 billion, Goodyear Tire & Rubber Co. announced that it’s buying Ohio-based rival tire manufacturer, Cooper Tire & Rubber Co. “This is a transformational milestone for our companies,” said Rich Kramer, Goodyear Chairman, President, and CEO, in a conference call with analysts. He added that they would analyze what benefits […]

Cooper Tire: Truck Tire Trends to Watch

There are several ongoing developments that all truck tire dealers should pay close attention to. These include “smart” commercial tires that have grown from being science fiction to a dawning reality. According to Gary Schroeder, the executive director of Cooper Tire & Rubber Co.‘s commercial tire business, these developments are being evaluated and may be […]

Tire Maintenance Tip That Brings Certainty

Proper tire inflation is one of the most important tire maintenance tips that will bring you stability. It’s one of the most talked-about tire issues all over the world. This is because it’s a universal constant that is worth attention and time. According to Jason Miller, National Fleet Channel Sales Manager at Cooper Tire and […]

Most Ignored Truck Tire Maintenance Practice

When asked which is the most overlooked truck tire maintenance practice, the top pros in the industry think it’s actually ignoring the tire during maintenance. According to the product manager for truck and bus radial (TBR), U.S. and Canada at Bridgestone Americas Tire Operations Matt Schnedler, the most commonly overlooked practice is not doing a […]

Cooper Tire Makes It To Forbes World’s Best Employers List

Tire Safety Tips from Cooper Tires

Cooper Tire & Rubber Company was recognized by Forbes as one of the best global employers in 2020. The tire manufacturer made it to the top 20%, ranking 143 out of 750 companies listed. It was among the top performers in the automotive industry. Forbes put it against six other tire manufacturers in the category. […]

Cooper Tire Gives Recommendations for Winter Driving

Tire Safety Tips from Cooper Tires

Winter is almost here with us, and as usual, it brings with it unpredictable harsh weather conditions. The U.S. Department of Transportation estimates that more than 250 million Americans drive on snow and ice during winter months. Cooper Tire decided to share information with drivers to help them prepare for the season. This is by […]