General Tire Becomes Official Partner of Jeep Jamboree USA

Earlier this year, General Tire became the official tire partner to Jeep Jamboree USA. The agreement kicked off with the Snowbird event held in Bartow, Florida on 2 January.

According to General Tire, Jeep Jamboree is a special program developed for Jeep enthusiasts and owners. The program comprises off-road adventure weekends done across the country. Each weekend consists of trail riding in challenging but scenic locations. Currently, the event takes place about 30 times a year. The family-based outings are designed to cater for all levels of driving experience and include experienced and trained guides that educate participants and help them to navigate.

According to Pearse Umlauf, president and CEO of Jeep Jamboree USA, the program has several goals in common with General Tire. Both strive to provide off-road fanatics with the best trail experience. Umlauf said that he looks forward to working with General Tire to expand and enhance the Jeep Jamboree USA Program.

General Tire will support the 2020 season which comprises 34 calendar events. When speaking about the partnership, Director of Marketing for General Tire said that the company is proud to maintain the tradition of supporting off-road communities. It is set to roll out the GRABBER range of tires to several Jeep enthusiasts.

The brand will be represented across all Jeep Jamboree fun weekends using giveaways, signage, and promotional materials. General Tire will also use engaging activities to promote its brand at select events.