The Yokohama Rubber Co., Ltd, is a large company that operates several off-highway businesses. In a recent announcement, it unvelied plans to consolidate all these businesses into a single entity. This will also include Alliance Tire Group (ATG) that it acquired 4 years ago.
The new global entity is called Yokohama Off-Highway Tires and will have leaders spread across the world including Amsterdam, Boston, Mumbai, and Tokyo.
It’s current plan, the Grand Design 2020 (GD2020), is a medium-term management strategy aimed at positioning commercial tires as a growth pillar in the company’s second century. Off-highway tires will also be positioned as a growth driver.
Following the consolidation, Yokohama will integrate its brand power and high quality with ATG’s diverse product lineup, superior cost competitiveness, and high growth potential. In addition, the new global entity will provide a full range of OHT. This includes small forklift Yokohama tires and ultra-large ROTR (radial off-the-road). The move will assist in meeting the wider range of consumer needs when it comes to OHT products used on industrial and construction vehicles as well as forestry and agricultural machinery.
Starting January 1, 2021, Yokohama Rubber’s OTR tire business in North America will be integrated with Alliance Tire Americas Inc. (ATA). The new entity will change its name to Yokohama Off-Highway Tires America Inc. The integration of other businesses in other parts of the world is still in its planning phase and will be communicated in the near future.