Cooper Tire Releases New All-Terrain Tire: Discoverer Rugged Trek

Cooper Tire’s new all-terrain Discoverer Rugged Trek tire is now available by order for all dealers. It’s an all-season tire designed and built to serve the SUV and truck tire markets. It boasts remarkable on-road performance and can be used for some off-road adventure every once in a while.

Cooper Tire included a long-lasting warranty that covers the first 60,000 miles. It is designed to serve the daily commuter and off-road hobbyist with equal measure. This duality is enhanced by a unique upper sidewall design.

Each side of the tire has a customized look that offers deep and long cleats for off-road traction as well as black and bold raised lettering. Buyers get this in every size for all Cooper tires on the market.

“We’re excited to bring the Discoverer Rugged Trek to our dealer network because we know how long consumers have been looking for a tire just like this,” said Michiel Kramer, Executive Director, Product Marketing for Cooper Tire. “It gives consumers the freedom to go anywhere, with excellent traction when they venture off the beaten path while still offering a smooth ride to work on Monday morning.”

The Discoverer Rugged Trek uses Whisper Grooves while on the highway to block the air that passes through the tire. This helps to reduce road noise at very high speeds. For overall control and stability, Cooper Tire employed its Stable Trac Technology that adds micro gauge and Omni-directional siping to improve traction on both rough and road surfaces. The tire also boasts a unique pattern that helps to keep stones and rocks away from it and on the trail where they are supposed to be.

“It has all the hallmarks of an aggressive off-roading tire, with a strong grip, deep treads, and an aggressive upper sidewall design,” said Kramer. “Drivers don’t typically associate that kind of tire with long-distance road trips and quiet highway drives, but Discoverer Rugged Trek is designed to take on both jobs with ease.”

The Discoverer Rugged Trek is currently manufactured at Cooper Tire’s Texarkana, Ohio, Findlay, and Ark. plants. Dealers can order for it through local company sales representatives.