Cooper Resources

Cooper Tire Releases New Endeavor, Endeavor Plus Tires

15
Jul

Cooper Tire announced earlier that its Endeavor and Endeavor Plus tires are now available at local dealerships. They are designed for cars and SUVs and come with a long-lasting 65,000-mile warranty. They are the perfect option for those looking for Cooper tires that can offer consistent performance in different weather conditions.

The two tires owe their improved snow and wet braking attributes to their new water evacuation channels, biting edges in the treads, and a new silica compound. They also boast an inner construction that improves durability. Drivers get to have that desired peace of mind at every corner.

The Cooper Endeavor and Endeavor Plus tires perform exceptionally well in all seasons. They are made to perform dependably in both snowy winter and rainy spring. They also improve treadwear by up to 15% when compared to their predecessors, i.e. the Cooper Evolution HT and Evolution Tour. This is while providing a quiet and comfortable ride.

“When developing the new Endeavor and Endeavor Plus, our goal was to create tires that are truly all-around performers,” said Michiel Kramer, executive director, Product Marketing, for Cooper Tire. “We also focused on the needs of both consumers and tire dealers. The tires offer great mileage, as well as wet and dry handling performance. At the same time, we have expanded the size offering specifically for CUV and SUV fitments while reducing portfolio complexity, resulting in an easy-to-sell product.”

According to Cooper, the two new tires come with several proven technologies to ensure customer needs are met. They include:
  • New overlay nylon configuration that distributes pressure evenly across the tread to improve tread life by 15%.
  • The Wear Square indicator technology provides a simple method for checking the tires’ lifespan.
  • Silica tread compound that improves wet and winter performance.
  • New inner construction enhances handling for a more predictable experience when driving.

“Through our consumer research, we’ve learned that drivers feel more confident when they experience predictable performance in wet and dry conditions,” said Kramer. “The Endeavor line delivers reliable performance mile after mile in both.”

You can now order the Endeavor and Endeavor Plus as a dealer through your local Cooper Tire sales representative.