Nexen Tire America, Inc. has extended its partnership with Yaeeun Hong. Hong will represent the brand at the 2022 Ladies Professional Gold Association (LPGA) Tour. The partnership began in 2020 and Hong has been a brand ambassador since then.
She started playing under the guidance of her father who is a former national golfer. At only 19, she has already improved her skills to get her to the main LPGA Development Tour this year.
“We are very happy to welcome Hong on board as our first global golf ambassador,” said Travis Kang, global CEO of Nexen Tire. “Our partnership will be about inspiring millennials and Generation Z to create value for the future. Hong, as a young athlete, embodies our mission values, and we look forward to supporting her as she embarks on a promising and professional career.”
“I am grateful for Nexen Tire’s support and delighted to work with a worldwide brand,” said Yae Eun Hong. “I am honored to represent Nexen Tire and to start my professional career on the LPGA Tour with its support.”
The Nexen Tire brand logo will be placed on Hong’s right collar at all gold tournaments this year. She is expected to start her LPGA Tour at Gainbridge LPGA which will be taking place on January 27 at Boca Raton in Florida.