Pirelli Earns Customer Satisfaction Award from J.D. Power

Pirelli scored the highest in J.D. Power’s 2022 Original Equipment Tire Customer Satisfaction Study. This was the second time in a span of three years.

The tire manufacturer scored 813 in a study that takes a look at consumer satisfaction with original equipment tires.

The Passenger Car Segment usually averages 793. It analyzes four areas: tire wear, traction/handling, appearance, and ride. Pirelli was first in tire traction/handling and tire ride.

“We’re thrilled that Pirelli tires have received that vote of confidence from consumers in North America, which is one of the key markets for Pirelli,” said Claudio Zanardo, CEO for Pirelli Tire North America.

“In the past several years we have been strongly committed to bringing Pirelli’s technology and premium quality into products that are relevant for this market. We are developing products that are tailor-made to meet the needs of the American consumers and we are growing our portfolio with local OEMs.”

According to Zagardo, being ranked first twice in three years shows the leadership and strength of Pirelli tires in the U.S. tire market.

“Pirelli tires are increasingly the first choice as original equipment for manufacturers including the newest full-electric brands, top American, European, and Asian makes from car to truck fitments,” he said.

This year’s study was based on 29,661 responses from people who own 2020 and 2021 vehicle models fielded between August and December 2021.