In November last year, Continental Tire announced plans to build a basketball court from recycled Extreme E tires. Just last week, the tire manufacturer teamed up with partners to launch the court.
The court’s surface is made using 200 recycled racing tires. The goal was to provide young people and children a place to train, play, and let off steam. According to Continental, the Extreme E tires were used in Senegal, Greenland, and Saudi Arabia.
The Mayor of Hanover, Belit Onay, where the basketball court is located, thanked Continental for the initiative. He acknowledged the company’s efforts to fuse sustainability and sports and expressed gratitude for creating a safe space for kids.
The play area was built in collaboration with the SV Linden 07 club, the VIA Linden and Serve the City Hannover associations, the BasKIDball project, the city of Hanover, and the property construction company Hanova.
The tires were transformed into rubber paving blocks by Elastomer processing company REGUPOL. The playing surface was put together by a company called Kretschmer. Continental Tire aims to become the top tire company in matters social responsibility and environmental sustainability. It aims to achieve carbon neutrality by 2050 through the sustainable manufacture of Continental tires.