NEXEN Tire has been named the official partner in a new association between the renowned tire manufacturer and the Serie A team Juventus.
Juventus is one of the most prestigious teams in Italian football. The partnership will give NEXEN Tire the desired brand exposure in Europe. The tire company will get an opportunity to connect with its customers and give them unique experiences in memorable ways.
This will help make connections and strengthen its brand loyalty.
“We are delighted to announce our partnership with Juventus, a club known to have the largest fan base in Italy. This partnership fits perfectly with our strategic plans to expand in the European market, especially with the upcoming launch of the second phase of our European plant expansion this year. The collaboration with this prestigious Italian soccer team offers great opportunities and will increase NEXEN TIRE brand awareness across the continent,” said the Vice President of Marketing and Sales Europe at NEXEN Tire.
Tiziana Di Gioia, the Chief Commercial Officer at Juventus, added that the team was thrilled to have Nexen Tire onboard. Their reputation as a top-tier tire manufacturer aligns with Juventus’ ambition to achieve excellence.