NEXEN TIRE recently announced it will be supplying original equipment (OE) tires for the all-new Dodge Charger and Challenger models, including both gasoline and electric variants. The Dodge Charger and Challenger, revered icons of American muscle cars, are expected to debut their electrified versions later this year.
The company revealed that its ultra-high performance (UHP) tire, the N’Fera AU7, will be featured on the new models. Specifically designed for high-performance premium vehicles, the N’Fera AU7 offers excellent braking capabilities and wet grip, addressing the diverse weather and road conditions of North America. The company emphasized that these Nexen tires not only ensure superior driving performance but also provide a premium ride by minimizing noise and vibration through advanced design standards.
The N’Fera AU7 has earned international acclaim for its design and performance, having received prestigious awards like the iF Design Award, Red Dot Design Award, and IDEA Design Award. These accolades highlight the tire’s global competitiveness in both functionality and aesthetics.
NEXEN has been an OE tire supplier for Dodge since 2014 and has supplied the N’Fera SUR4G, a high-performance racing tire, to the Dodge Challenger since 2018. With this latest agreement, the tire manufacturer is further solidifying its partnership with Stellantis, the parent company of Dodge, and is expanding its involvement in the electrification of other vehicles, including Jeep.
As of 2024, NEXEN provides OE tires for 28 brands and 117 vehicle models globally. The company has been leading in tire development through the use of cutting-edge technologies like artificial intelligence (AI) and virtual reality (VR). Moving forward, NEXEN plans to further enhance its collaborations with automakers worldwide by advancing its research and development efforts.
Travis Kang, Global CEO of NEXEN TIRE, expressed his pride in supplying tires for such iconic vehicles, stating that this accomplishment represents a significant milestone for the company. Kang also emphasized NEXEN’s commitment to increasing its presence in the premium vehicle market by continuing to innovate and improve product quality.