Yokohama Rubber Company (YRC) has announced that Angelo Noronha, the current President of Global Aftermarket Sales, will take on the role of President and CEO of Yokohama Off-Highway Tires (Y-ATG) starting January 1, 2025.
Nitin Mantri, Co-Chief Operating Officer at YRC, expressed enthusiasm about Noronha’s appointment, emphasizing his long-standing contributions to Y-ATG. With over 15 years of experience within the company, Noronha has consistently demonstrated exceptional leadership, delivering strong results in every business area he has overseen. His extensive industry expertise, strategic approach, and proven success make him a perfect fit to steer Y-ATG forward in its mission to remain agile, entrepreneurial, and focused on customer needs.
Yokohama ATG is known for designing and manufacturing a broad range of off-highway tires, catering to various sectors such as agriculture, forestry, construction, earth moving, mining, ports, and industrial applications. The company boasts a robust portfolio of well-regarded brands, including Alliance, Galaxy, and Primex.
Alliance, with a history spanning 70 years, is a trusted name in the agricultural and forestry tire markets, offering a wide selection of Yokohama tires designed to meet the diverse needs of customers around the globe. Galaxy, on the other hand, focuses on providing specialized tire solutions for the construction and earthmoving sectors, ensuring high performance even in the harshest environments.
Y-ATG’s comprehensive range of products includes more than 4,000 different tire models, providing customers with tailored solutions for both aftermarket and original equipment manufacturer (OEM) needs.