Toyo Tire U.S.A. Corp. (Toyo Tires®) has secured a new multi-year partnership with the prestigious KPMG Women’s PGA Championship, one of the five major events on the Ladies Professional Golf Association (LPGA) Tour. This agreement, which runs through 2027, solidifies Toyo Tires as the official tire partner of the tournament.
Under the terms of the deal, Toyo Tires will enjoy extensive brand exposure during the Championship, including prominent visibility through television commercials aired during the live four-day broadcasts on NBC and the Golf Channel. The tournament will also be broadcast in over 170 countries, including significant viewership in the United Kingdom on Sky Sports and in Japan on WOWOW. Additional branding opportunities will feature prominently at the venue, with a billboard display and a highly visible Toyo Tires tee fence strategically placed on the course.
The KPMG Women’s PGA Championship, scheduled for late June each year, will be held at various prestigious courses across the U.S. in the coming years. Notably, the event will be hosted at Fields Ranch East at PGA Frisco in Texas in 2025, Hazeltine National Golf Club in Minnesota in 2026, and Congressional Country Club’s Blue Course in Maryland in 2027.
Toyo Tires has been a consistent supporter of LPGA major tournaments since 2019. The company’s sponsorship history includes backing other key events in women’s golf such as the Chevron Championship, the AIG Women’s British Open, and the Amundi Evian Championship, which it began sponsoring in 2022.
Tim Chaney, the Vice President of Marketing at Toyo Tire U.S.A. Corp., expressed the company’s pride in extending its partnership with the KPMG Women’s PGA Championship. He noted that the tournament provides an outstanding platform for world-class athletes to showcase their talent, and Toyo Tires is excited to continue supporting such a prestigious event.