Category Archives: Toyo Resources

Toyo Tire U.S.A. Corp. (Toyo Tires®) has secured a new multi-year partnership with the prestigious KPMG Women’s PGA Championship, one of the five major events on the Ladies Professional Golf Association (LPGA) Tour. This agreement, which runs through 2027, solidifies Toyo Tires as the official tire partner of the tournament. Under the terms of the […]

Toyo Tires has launched the Open Country R/T Pro, a hybrid M/T tire designed for both on-road and off-road use. Built to excel in tough conditions such as dirt, sand, mud, rocks, and snow, the tire features a 3-ply sidewall and large shoulder lugs to prevent cuts, chips, and impacts. The Open Country R/T Pro […]

Prime Minister Miloš Vučević announced recently that Toyo Tires, the Japanese tire manufacturing giant, has set its sights on Serbia as the primary hub for its European production and sales operations. Vučević confirmed that the Serbian government, alongside all relevant institutions, will extend their full support to facilitate the company’s growth in the country. During […]

Toyo Tires’ presence at this year’s SEMA Show was a standout, as the company showcased a collection of custom vehicles adorned with Toyo-branded tires, while crowds of enthusiasts captured the moment. The excitement was palpable, particularly among the company’s marketing leaders who expressed pride in Toyo’s achievements over the past year. Tim Chaney, the Vice […]

Toyo Tire U.S.A. has unveiled the new Toyo Proxes Sport A/S+, an ultra-high-performance all-season tire designed for sports cars, CUVs, and SUVs. This innovative tire enhances wet traction while maintaining the excellent dry traction of the previous Proxes Sport A/S model. The Proxes Sport A/S+ incorporates an advanced tread compound that significantly improves wet condition […]

Toyo Tires has announced the upcoming release of the Observe Giz3, a studless tire designed for passenger cars, set to hit the domestic market in August 2024. The company is also expanding its range to include new sizes tailored for SUVs, in response to the rising popularity of these vehicles. Japan’s recent mild winter and […]

Toyo Tire recently signed a new agreement with the BMW Car Club of America. The agreement will run until 2026. Toyo Tire will act as the broad contingency sponsor for one of the most prominent segments in the club’s racing history. It will extend its payout program to the E30, E36, and E46 spec classes. […]

Toyo Tire has appointed Tomoshige “Tomo” Mizutani as the Chairman and CEO of Toyo Tire Holdings of Americas Inc. (TTHA) in Costa Mesa, California. Mizutani has worked in the tire industry for 36 years. He previously served as the Chairman and CEO of Nitto, President and CEO of Toyo Tire North America OE Sales (TNOE), […]

Toyo Tires recently launched a new online learning platform for consumers dubbed Toyo Tires T3+ Games On The Go. The platform allows dealers, distributors, and associated staff members to play educational games that expand their knowledge about the tire maker. They even get to win prizes. According to Sonny McDonald, the senior national training manager, […]