Toyo Tire recently signed a new agreement with the BMW Car Club of America. The agreement will run until 2026. Toyo Tire will act as the broad contingency sponsor for one of the most prominent segments in the club’s racing history. It will extend its payout program to the E30, E36, and E46 spec classes. […]
Category Archives: Toyo Resources
27
Jan
Jan
Toyo Tire has appointed Tomoshige “Tomo” Mizutani as the Chairman and CEO of Toyo Tire Holdings of Americas Inc. (TTHA) in Costa Mesa, California. Mizutani has worked in the tire industry for 36 years. He previously served as the Chairman and CEO of Nitto, President and CEO of Toyo Tire North America OE Sales (TNOE), […]
01
Jul
Jul
Toyo Tires recently launched a new online learning platform for consumers dubbed Toyo Tires T3+ Games On The Go. The platform allows dealers, distributors, and associated staff members to play educational games that expand their knowledge about the tire maker. They even get to win prizes. According to Sonny McDonald, the senior national training manager, […]
Toyo Tire North American Manufacturing Inc. has named Shinji Tanabe as chairman and CEO. He will lead the team at the consumer tire plant located in White, Ga. Tanabe is a veteran with 41 years of experience at Toyo. He has climbed the ladder within the company since he started working there. The company has […]
12
Apr
Apr
The new ultra-high performance all-weather tire is built to deliver great traction in different weather conditions. The Toyo Celsius Sport tire fits high-performance luxury cars, SUVs, and CUVs. It comes with the three-peak mountain snowflake symbol to show its capability in slush, ice, and snow. Toyo already has a lineup of Celsius products that include […]
Toyo Resources, Uncategorized
Toyo Tires Will Showcase 32 World-Debut Custom Vehicles at 2021 SEMA Show
28
Oct
Oct
The Toyo Tires Treadpass is set to return for its 8th year. It was postponed in 2020 due to the Covid-19 pandemic. The upcoming popular destination for SEMA attendees will host world-debut cars. It will be located between the Central and South Halls of the Las Vegas Convention Center. Toyo Tires’ Outdoor booth will have […]
Continental Resources, Cooper Resources, Hankook Resources, Kumho Resources, Michelin Resources, Pirelli Resources, Toyo Resources, Yokohama Resources
Top Tire Manufacturers Release Sustainability Roadmap
25
May
May
The World Business Council for Sustainable Development (WBCSD) recently released a roadmap that caters to the members of the Tire Industry Project. The initiative is aimed at accelerating the value-chain impact the industry has on the Sustainable Development Goals (SDGs). These were adopted in 2015 by all the United Nations Member States to address the […]
28
Apr
Apr
In a recent announcement, Toyo Tire USA appointed John Thomas as the new president and chief executive officer. Thomas comes with more than 30 years of experience in the automotive space. He has extensive knowledge when it comes to the OEM and aftermarket landscapes in North America. He last served as the president and CEO […]
29
Mar
Mar
Selling tires to consumers involves many aspects. In addition to the central supply dilemma and selling consultants, customers face multiple options individually. Price, vehicle safety, and appearance are important, but a tire’s longevity and long life are key features that can balance consumer protection and comfort. Although tire manufacturers support long life, most customers ask, […]
Continental Resources, Michelin Resources, Nexen Resources, Toyo Resources
Focusing on Lasting Tread Life
07
Jan
Jan
In addition to aesthetics, vehicle fitment, and price; long-lasting tread life and functionality are two of the most important factors that influence a customer’s decision during a tire purchase. In fact, these are the factors that dealers should emphasize so as to achieve customer satisfaction and promote safety. The main question becomes, “How many miles […]
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