Kumho Tire U.S.A. announced it will be participating in two well-known Jeep events this summer as part of a broader initiative to boost visibility for its line of light truck tires. The company wants to get face-to-face with off-road enthusiasts and reaffirm its commitment to the light truck segment.
Kumho will be at the Toledo Jeep Fest in Ohio on August 1–3 and the Great Smoky Mountain Jeep Club Invasion in Pigeon Forge, Tennessee, on August 21–23. At both events, Kumho will be showcasing some of its light truck tires, including the Road Venture AT52, featuring a sawtooth-shaped shoulder for off-road traction and five-length pitch block pattern for performance.
Kumho Tire U.S.A. CEO Ed Cho also said that the events are an ideal venue to share the brand’s message of “performance without compromise.” According to him, the tire maker is thrilled to engage with the Jeep community and hammer home its message that Kumho tires are engineered for adventure and everyday driving.
Attendees will have the opportunity to speak with Kumho representatives and learn how the company’s products cater to off-road and everyday driving demands.