Author Archives: William Mutugi

Yokohama Celebrates 10 Years at its Mississippi Plant

Yokohama’s 1-million-square-foot Mississippi plant just celebrated its 10th anniversary. The factory produces about 70,000 Yokohama tires monthly with a workforce of 889 employees. The staff are spread out across four shifts that work round the clock. In total, the plant produces 43 different SKUs and 5 different tire sizes. It started operations in October 2015 […]

Continental’s Timisoara Plant Marks 300 Millionth Tire On 25th Anniversary

Continental’s plant in Timisoara, Romania was founded in 1988. The plant makes up to 16.5 million tires annually and is among Europe’s largest. It has created more than 2,700 permanent jobs since inception and has seen more than 600 million Euros in investment. On October 12, 2023, the factory celebrated 25 years since its foundation. […]

New Aklimate All-Weather Tire From Falken Tire

Falken Tires recently released the first all-weather touring tire under its portfolio. The new Aklimate tire provides great traction on snow and ice while allowing drivers to maintain its use all season. The Aklimate still performs remarkably well in dry conditions. It features the company’s Advanced 4D Nano Design that provides the right balance between […]

Continental Appoints Edwin Goudswaard as Head of R&D

Continental Tires recently appointed Edwin Goudswaard as Head of Research and Development. Goudswaard takes over from Dr. Boris Mergell who is now in charge of the user experience business area at Continental Automotive. Both appointees took to their office effective September 1, 2023. Goudswaard has worked at Continental since 2006. He studied mechanical engineering and […]

Pirelli Includes New Mark to Identify Tires Made from Sustainable Materials

Pirelli has introduced a new logo that will go on all tires made with at least 50% recycled and bio-based materials. The mark includes a circle with two arrows in it and debuted recently with the P ZERO E Pirelli tire. The P Zero E comprises 55% sustainable materials throughout its range. The company said […]

Nitto Partners with the Great Philippine Overland Loop

The 2023 Great Philippine Overland Loop is scheduled to commence on Sept 24 and will run until Oct. 13, 2023. Nitto Tires Philippines recently announced its partnership and support for the event through its official supplier YHI Philippines Incorporated. The tire manufacturer will be the official tire partner. The Great Philippine Overland Loop will have […]

Cooper Tire Releases New Cobra Instinct Lineup

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The new Cobra Instinct from Cooper Tire is a dedicated performance product designed for sports cars, muscle cars, and performance CUVs and SUVs. It utilizes an asymmetric tread pattern that improves grip and traction when driving on wet and snowy roads. Cooper incorporated soybean oil to replace petroleum-based materials for its tread compound. This keeps […]

Hankook Tire Launches New Tech That Improves iON Tires

hankook tires

Hankook Tire recently launched a new system that helps improve the customer satisfaction and efficiency of its iON EV tires. According to the company, this new system will enhance research and development. Previous tests have shown that iON products have helped increase tire durability by up to 15%. They have also improved driving stability by […]