Author Archives: William Mutugi

BFGoodrich Tires Joins Forces with Super GP Americas as Official Sponsor for 2025 Season

The Super GP Americas Championship has officially announced BFGoodrich Tires as its sponsor for the 2025 season. The renowned tire manufacturer will also serve as the official tire provider for the high-octane racing series. About Super GP Americas Championship Super GP Americas is a cost-effective professional racing series, recognized by the United States Auto Club […]

Toyo Tires Unveils Open Country R/T Pro: A Hybrid M/T Tire for All-Terrain Performance

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Toyo Tires has launched the Open Country R/T Pro, a hybrid M/T tire designed for both on-road and off-road use. Built to excel in tough conditions such as dirt, sand, mud, rocks, and snow, the tire features a 3-ply sidewall and large shoulder lugs to prevent cuts, chips, and impacts. The Open Country R/T Pro […]

Michelin Launches e.Primacy All-Season Tire Focused on Fuel Efficiency and Extended Range

Michelin has introduced its latest innovation, the e.Primacy all-season tire, designed for drivers who prioritize fuel efficiency and longer vehicle range. The new tire is particularly suited for hybrid and electric vehicle (EV) owners looking to maximize performance while minimizing energy consumption. Enhanced Efficiency for Modern Vehicles Michelin claims that the e.Primacy tire outperforms two […]

Hankook Tire Promotes Kyuwang (Ken) Cho to Senior VP of Sales and Marketing

hankook tires

Hankook Tire has announced the promotion of Kyuwang (Ken) Cho to the position of Senior Vice President of PCLT Sales and Marketing at its North America headquarters in Nashville, Tennessee. The appointment took effect on February 1, 2025. In his new role, Cho will oversee various key areas, including marketing strategy, technical services, Canadian marketing […]

Beontag and Michelin to Launch RFID-Enabled Tires for Full Lifecycle Traceability

Beontag has entered into a strategic partnership with Michelin to introduce RFID-enabled tires for both commercial and passenger vehicles. The two companies plan to roll out these tires over the next two years, incorporating UHF RFID tags embedded with a pod and antenna design. This technology is designed to ensure full traceability throughout a tire’s […]

Continental Launches Fuel-Efficient ContiTread HT Trailer Retread in U.S. Market

Continental has introduced its new fuel-efficient trailer retread, the ContiTread HT, to the U.S. market. The company says that this retread offers improved performance, reduced operational costs, and helps fleets lower fuel consumption while providing enhanced durability. Innovative Design Enhances Durability Continental Tire highlighted that the ContiTread HT has been engineered with an advanced shoulder […]

Nexen Tire Unveils Innovative Future Mobility Concept Tire in Partnership with KIDP

Nexen Tire has revealed a groundbreaking next-generation mobility concept tire, developed in collaboration with the Korea Institute of Design Promotion (KIDP). The cutting-edge design is currently on display at The Nexen University in Magok, located in western Seoul, and is also being showcased through various social media platforms to reach a broader audience. The project, […]

Toyo Tires Expands Operations in Serbia with Government Support

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Prime Minister Miloš Vučević announced recently that Toyo Tires, the Japanese tire manufacturing giant, has set its sights on Serbia as the primary hub for its European production and sales operations. Vučević confirmed that the Serbian government, alongside all relevant institutions, will extend their full support to facilitate the company’s growth in the country. During […]

Yokohama ADVAN Sport EV Tires To Come as OEM in New Stelato S9

Yokohama Rubber Co., Ltd. has announced that its ADVAN Sport EV tires are being used as the original equipment for the newly released Stelato S9, a premium electric vehicle developed through a collaboration between HUAWEI and the Beijing Automotive Group (BAIC Group). The Stelato S9, which hit the Chinese market in August 2024, comes fitted […]

Michelin Expands Canadian Presence with New Cornwall Distribution Hub

Cornwall, Ontario, has solidified its status as a vital link in Canada’s supply chain as Michelin recently acquired a 91,416-square-metre (984,000-square-foot) distribution facility in the Cornwall Business Park. The global tire manufacturer purchased the custom-built facility from Montreal-based developer Broccolini in late 2024. Once fully operational, the site is expected to employ approximately 140 people, […]