Author Archives: William Mutugi

Hankook Tire Promotes Kyuwang (Ken) Cho to Senior VP of Sales and Marketing

hankook tires

Hankook Tire has announced the promotion of Kyuwang (Ken) Cho to the position of Senior Vice President of PCLT Sales and Marketing at its North America headquarters in Nashville, Tennessee. The appointment took effect on February 1, 2025. In his new role, Cho will oversee various key areas, including marketing strategy, technical services, Canadian marketing […]

Beontag and Michelin to Launch RFID-Enabled Tires for Full Lifecycle Traceability

Beontag has entered into a strategic partnership with Michelin to introduce RFID-enabled tires for both commercial and passenger vehicles. The two companies plan to roll out these tires over the next two years, incorporating UHF RFID tags embedded with a pod and antenna design. This technology is designed to ensure full traceability throughout a tire’s […]

Continental Launches Fuel-Efficient ContiTread HT Trailer Retread in U.S. Market

Continental has introduced its new fuel-efficient trailer retread, the ContiTread HT, to the U.S. market. The company says that this retread offers improved performance, reduced operational costs, and helps fleets lower fuel consumption while providing enhanced durability. Innovative Design Enhances Durability Continental Tire highlighted that the ContiTread HT has been engineered with an advanced shoulder […]

Nexen Tire Unveils Innovative Future Mobility Concept Tire in Partnership with KIDP

Nexen Tire has revealed a groundbreaking next-generation mobility concept tire, developed in collaboration with the Korea Institute of Design Promotion (KIDP). The cutting-edge design is currently on display at The Nexen University in Magok, located in western Seoul, and is also being showcased through various social media platforms to reach a broader audience. The project, […]

Toyo Tires Expands Operations in Serbia with Government Support

Prime Minister Miloš Vučević announced recently that Toyo Tires, the Japanese tire manufacturing giant, has set its sights on Serbia as the primary hub for its European production and sales operations. Vučević confirmed that the Serbian government, alongside all relevant institutions, will extend their full support to facilitate the company’s growth in the country. During […]

Yokohama ADVAN Sport EV Tires To Come as OEM in New Stelato S9

Yokohama Rubber Co., Ltd. has announced that its ADVAN Sport EV tires are being used as the original equipment for the newly released Stelato S9, a premium electric vehicle developed through a collaboration between HUAWEI and the Beijing Automotive Group (BAIC Group). The Stelato S9, which hit the Chinese market in August 2024, comes fitted […]

Michelin Expands Canadian Presence with New Cornwall Distribution Hub

Cornwall, Ontario, has solidified its status as a vital link in Canada’s supply chain as Michelin recently acquired a 91,416-square-metre (984,000-square-foot) distribution facility in the Cornwall Business Park. The global tire manufacturer purchased the custom-built facility from Montreal-based developer Broccolini in late 2024. Once fully operational, the site is expected to employ approximately 140 people, […]

Falken’s Team Real Racing Clinches Second Place at Desert Showdown

Team Real Racing, representing Team Falken, achieved an impressive second-place finish at the challenging Desert Showdown, a prestigious event in the Legacy Racing Association Series. The competition took place on a demanding 250-mile course designed to test both skill and endurance. Michael Scafuto and Brady Kelly, behind the wheel of their Trophy Truck outfitted with […]

Continental Tires Unveils New Tyres and Technology at Chennai Event

Continental Tires has expanded its product range in India with the launch of two innovative offerings: the PremiumContact 6 (PC6) tyres and ContiSeal technology. These introductions were part of the Continental Track Day 2025, held at the Wabco Proving Ground in Chennai. The event also featured the display of the company’s latest Gen3 Truck Radial […]

Nexen Tire Implements AI-Powered Automated Tire Inspection System

Nexen Tire America has rolled out an advanced, AI-driven automated system for tire product inspections, marking a significant leap in manufacturing quality control. The system uses machine vision technology to enable non-destructive inspections, replacing the reliance on human visual assessments. This technology leverages specialized equipment, including X-ray inspection tools designed to identify structural defects and […]