Yokohama recently marked the start of the construction of a new tire plant in Mexico. The plant will produce new passenger car tires with a capacity of up to 5 million units per year. At the ceremony, several community representatives and local government officials were present, including the Governor of Coahuila and the Mayor of […]
Category Archives: Yokohama Resources
25
Feb
Feb
The Global Data Service Organization (GDSO) for Tyres and Automotive Components is an international NGO that promotes access to information and standardization when it comes to tires. Yokohama joined the organization in January 2024, becoming one of its latest members. As a result, the tire manufacturer will adhere to standards enhancing tire identification management. The […]
30
Dec
Dec
Yokohama has just announced a new tire designed for fleet operators who would like to keep going in snowy and icy conditions. The 907W replaces the SY767 and comes with a three-peak mountain snowflake (3PMS) badge for its remarkable snow performance. It offers a longer tread life than its predecessor thanks to its deeper tread […]
19
Oct
Oct
Yokohama’s 1-million-square-foot Mississippi plant just celebrated its 10th anniversary. The factory produces about 70,000 Yokohama tires monthly with a workforce of 889 employees. The staff are spread out across four shifts that work round the clock. In total, the plant produces 43 different SKUs and 5 different tire sizes. It started operations in October 2015 […]
16
Sep
Sep
Yokohama Rubber which sells Yokohama tires in different parts of the world has sent its sympathies and condolences to those who lost their loved ones in the recent Hawaii wildfires. Through its Yokohama Magokoro Fund, the company stated that it will donate ¥1 million ($6,767.27) in support of relief efforts. This will be done through […]
11
Sep
Sep
The first-ever Toyota Grand Highlander will ride on a new set of Geolandar X-CV tires from Yokohama. The tires are designed to offer great maneuverability and high-speed performance while optimizing ride comfort. The mid-size SUV was launched in North America in June 2023 and will fit 255/65R18 111H and 255/55R20 107V size tires. The tire’s […]
18
Aug
Aug
Yokohama will supply the Advan Sport V107 tires as original equipment for the new facelifted Porsche Cayenne. The tires will be available in size 285/40R22 110Y for the front and 315/35R22 111Y for the rear. The tires were made in collaboration with Porsche at Yokohama’s testing center in Nürburgring, Germany. They are a high-performance option […]
31
Jul
Jul
Yokohama Tire recently announced that it will start adding the E+ mark on the sidewall of its passenger car, truck, and bus tires to indicate that they meet the requirements set by EVs. This will happen beginning of the second half of 2023. The first Yokohama tires to receive the E+ mark will be the […]
FuelFest is an international festival that showcases the automotive industry’s unique offerings and fuses that with music, celebrities, and culture. For the fifth year in a row, the festival will be partnering with Yokohama Tire. The latter will sponsor the Yokohama Festival Stage. The event was started by the Fast and Furious star Tyrese Gibson […]
17
Apr
Apr
Yokohama Rubber Co., Ltd., will no longer rely on electric power to produce tires at its Mishima plant. In a recent announcement, the company announced that it will be switching to renewable energy-generated electric power as it works to achieve 100% carbon neutrality by 2050. The switch will allow the manufacturer to eliminate CO2 emissions. […]