Author Archives: William Mutugi

Pirelli Launches Campaign to Celebrate 150 Years of Excellence

Pirelli was founded by Giovanni Battista Pirelli in 1872 in Milan. Until 1901, the company produced scuba diving gear and rubber products before specializing in tires. The last 100 years have seen the manufacturer push the performance and innovation boundaries for both motorcycles and racecars. Pirelli is now the sole supplier of the Superbike World […]

Continental To Supply OE Tires For The Kia EV6

In a recent development, Kia picked Continental tires designed specifically to handle the needs of EVs. The tires in question are the CrossContact RX and the PremiumContact 6. They’ll come as original equipment on the Kia EV6. Kia EV6 owners will also get the opportunity to choose other premium Continental tires as replacements. These are […]

General Tire Canada Extends Partnership With The Raceline Radio Network

General Tire Canada recently renewed its broadcast partnership with The Raceline Radio Network, Canada’s National Radio Motorsport Authority, and the nation’s only syndicated motorsport radio program. The renewal marks the fifth racing season the two are working together in a focused national radio marketing campaign. General Tire will continue to depict Raceline’s NASCAR Pinty’s Series […]