Author Archives: William Mutugi

New X-ICE Snow Winter Tire by Michelin

Michelin recently revealed its new generation snow tire dubbed X-ICE. It’s a superior tire that is built to provide maximum safety and mobility during the winter season. In a special demonstration, Michelin compared how this new tire fairs against its competitors. The demonstration was carried out 80 miles from Montreal in the St. Saveur mountains […]

Hankook Celebrates Growth At Annual Partner’s Day

Hankook Tire celebrated its 2019 successes in Riviera Maya, Mexico where the company gathered its best customers and partners. In addition to the celebrations, Hankook shared its plans and strategic vision for continued collaboration and growth in 2020. In 2019, the tire manufacturer strengthened its premium and domestic OE sponsorships with key suppliers such as […]

Hankook Tire to be Original Equipment in 2020 Ford Super Duty Chassis Cab

Hankook Tire recently announced that it will be supplying original equipment tires to Ford for the automaker’s Super Duty F-450 and F-550 Chassis Cab. The tires picked for this include all-seasons tires SmartFlex DH35 and AH 35. The former is the latest addition to Hankook Tire’s growing TBR portfolio. The move showcases the increased preference […]

Nexen Tire Hosts Key Business Partners at the 2020 PURPLE SUMMIT Manchester

Nexen Tire announced last month that it had successfully hosted the 2020 PURPLE SUMMIT Manchester for its premier hospitality campaign. This was the fourth installment of the campaign and Nexen had invited more than 70 guests. The summit served as a platform for Nexen to strengthen and foster its relationship with its global business partners. […]

Toyo Tire Reveals Open Country A/T III Tire

Toyo Tire recently released the Open Country A/T III tire, an all-terrain product that comes with the three-peak snowflake certification. It marks yet another new addition to the Toyo tires portfolio, especially in the snow and ice categories. According to Toyo, the all-terrain tire is responsive, delivers predictable on-road handling and off-road traction. Its new […]

BFGoodrich Makes First U.S. Farm Tire

BFGoodrich has had a long and successful journey of producing some of the best tires in the world. While the tire manufacturer has stood out in niches like desert racing and motorsport, it is venturing into a new market – agriculture. BFGoodrich recently launched a new robust and long-wearing agricultural implement tire dubbed the BFGoodrich […]

General Tire to Add New Tires for the 2020 NWES Season

General Tire has been the Official Tyre Partner for NASCAR Whelen Euro Series for the last six years. The first season of this partnership saw races being done door-to-door across Europe in an impressive Pure Racing style. For 2020, General Tire plans to enhance the driving experience for participants by introducing new NWES General Tire […]

Cooper Tire Scoops Two Global 2019 GOOD DESIGN® Awards

Cooper Tire recently announced that it had scooped the 2019 GOOD DESIGN® award for its all-terrain Discoverer ATTâ„¢ tire designed for Asia and its mud tire, Evolution M/Tâ„¢, which is made for North America. The two awards came courtesy of The Chicago Athenaeum Museum of Architecture and Design in partnership with the European Center for Architecture, […]